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LOS ANGELES—Rapper Kendrick Lamar will pop out on the NFL’s biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in New Orleans.
The NFL, Apple Music, and Roc Nation announced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9. He performed as a guest artist with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent, and Eminem in 2022.
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. The creative direction of Lamar’s performance will be provided by pgLang, a creative company founded by Lamar and Dave Free—who has previously directed the rapper’s music videos.
“The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage,” said Oliver Schusser, the vice president of Apple Music and Beats.
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